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Roo­bar Takes Over Amer­ica: Take Two


The second attempt to conquer America was even more successful than our first visit. We decided to begin from the West coast and its sunny beaches, good-looking surfers and Californians striving for the healthiest way of living. We had our own stand at the Natural Products Expo West – the fair which broke all records by becoming the biggest event in the industry with more than 71,000 visitors and 2600 exhibitors from all over the world, 30% of them being organic. We were more than excited to be a part of the on-growing fair, riding the waves of the latest tendencies in the organic market. We already got our feet wet in 2014 and we knew what we should stress on in order to stand out among the rest of the competition. It was our “less is more” philosophy that was the key to winning over the American market, where everything is typically super big and grandiose.