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The pro­tein bars of the Bravest


In the beginning of the year, we didn’t simply get to business right away, we built muscles after our hard, restless work on testing our new bars. The new Roobar +protein series is designed for athletes, runners, climbers, divers or enthusiasts who care about the content of their after exercise snack. The idea of the new series came after more than 2 years of collaboration with the bravest and strongest athletes. Roobar ran, jumped, climbed and conquered new lands with them. They became more of a hero because of our bars and we wanted to thank them by creating just what they needed.