Where to deliver your delicious Roobars?Go to shop
How did we do? Our bandit cat almost stole the prize for the best new product with Kookie Cat Vanilla Choc Chip. But who needs a prize when we have an awesome attention-stealing Cart of Yummy Awesomeness (check out the pictures). Our other contender for the best new product was Roobiotic Matcha Choc Chip. Yes, in 2016 we have two new product lines and they both competed at Biofach for the best new product. Kookie Cat cookies and Roobiotic energy balls were officially introduced to the world and BioFach visitors. The other delightful surprise we had was the Limited Edition Roobar. This is our special series bars, designed to celebrate transitions in life, joy and caring for each other. We plan to craft an exclusive bar and dedicate it to a specific feeling and share it with you six times per year. At BioFach we introduced the Winter Limited Edition which quickly found its place in the hearts and under the Christmas trees of Roobar lovers and the Spring Edition, which is yet to be released on the market. It makes the coming of spring even more exciting!
Our stand was specially crafted for the event and we were prepared with a large portfolio of Trade Marketing Materials. We also introduced our new favourite tasting tool: a sphere full with mini Roobars. Sampling made easy! Do you know how you can recognize a person that has visited our stand? By the Roobar bag. We handed out quite a lot of those (over 1300).
Our team is exhausted, but satisfied. We made new friends, found future partners and had a great time checking out the huge variety of organic products and meeting colleagues. Now we are off to new markets in new countries with our new products!