Where to deliver your delicious Roobars?Go to shop
At the beginning of this month, we went to Cologne for the 47th edition of ISM, the world’s largest trade fair for sweets and snacks. There were more than 38,000 trade visitors from around 140 countries and 1,650 exhibitors. The trade fair offers a chance for networking, meeting experts and competent visitors and starting new partnerships (if not even friendships) from around the globe. In conjunction with ProSweets Cologne, the international fair represents the entire industrial value chain.
We did contribute to the success of the event by being one of the alternative products, targeting people who like sweets and snacks, but are conscious about their health. We had four successful days presenting Roobars, Kookie Cat and of course our energy ball Roobiotic to the public. We know that people buy whatever they find tasty, we proved at the industry hotspot that something can taste delicious and still be sugar free, gluten free and vegan.
Our favourite part of the experience? RTL had two young girls trying out new products as an impartial jury at the trade. Long story short: they unanimously agreed Kookie Cat tastes as good as normal cookies.